Everly came to us with a vision: to create a lifestyle brand rooted in the culture of tennis. The problem? Their existing identity was flat, their visuals lacked movement, and their digital touchpoints didn’t reflect the energy or precision the sport represents.

We set out to capture the rhythm and spirit of tennis in design form. The identity was rebuilt with bold typography, structured layouts, and a color palette inspired by the court. Photography and motion design reinforced the sense of athletic energy, while the website was redesigned as a sleek digital storefront — balancing lifestyle aesthetics with high-performance usability. Everly’s new brand is as much about sport as it is about style.

The transformation gave Everly more than just a new look — it gave them a clear, confident identity that merges sport, culture, and lifestyle into a brand with real staying power.

With a refreshed brand system and a high-performing website, Everly now connects with customers in a way that feels both authentic and aspirational. The brand reflects the elegance of tennis while embracing the speed and edge of modern design. Today, Everly stands as a lifestyle brand built for loyalty, growth, and cultural impact.

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